KNEURALABS LLC — STRUCTURAL AI GOVERNANCE
Brand
Guidelines
The single source of truth for all KNEURALABS brand expression — across documents, web, and AI-generated content.
01
Brand Identity
Kneuralabs LLC is an AI governance consulting firm empowering U.S. mid-market enterprises with structural alignment and regulatory compliance. We operate at the intersection of technology, policy, and business strategy.
Brand Positioning
Mission
To make AI governance accessible, precise, and commercially valuable for enterprise organisations worldwide.
Vision
A world where AI is deployed responsibly by default — compliance built in, not bolted on.
Promise
Safety is not a feature you add later. It is the foundation upon which intelligence is built.
Tagline
Structural AI Governance.
Audience
U.S. mid-market enterprises — CROs, CTOs, General Counsel, AI programme leads.
Standards
NIST AI RMF
ISO/IEC 42001
EU AI Act
SOC 2
UK AI Management Essentials
Voice and Tone
| Attribute | Definition | Example |
|---|---|---|
| Authoritative | We state positions clearly and without hedging. Our expertise is our authority. | "Governance is not optional — it is the prerequisite for responsible deployment." |
| Precise | We name the regulation, cite the standard, and define the term. No approximations. | "Your NIST AI RMF Tier 2 assessment indicates structural gaps in risk categorisation." |
| Direct | Active voice. Short declarative sentences. No passive constructions. | "We identify the gap. We build the framework. You deploy with confidence." |
| Professional | Formal register. UK English. No contractions, colloquialisms, or filler phrases. | "The organisation must establish a governance function prior to deployment." |
| Non-alarmist | We acknowledge risk factually, not emotionally. No fear-based language. | "This system poses a Tier 3 risk under EU AI Act Article 10. Here is the remediation path." |
02
Colour Palette
Seven core colours. Two distinct origins: primary palette and logo art palette. Click any swatch to copy its hex value.
Primary Palette
COPY HEX
Electric Cyan
#00F0FF — rgb(0, 240, 255)
PALETTE
Primary accent. CTAs, rule lines, section labels, active states.
COPY HEX
Near Black
#0A141F — rgb(10, 20, 31)
PALETTE
Deepest authority. Table headers, dark UI backgrounds.
COPY HEX
Deep Navy
#204376 — rgb(32, 67, 118)
PALETTE
Structural. H2 headings, borders, secondary backgrounds.
COPY HEX
Charcoal
#141414 — rgb(20, 20, 20)
PALETTE
Typography. H1, display type, primary wordmark, body text.
Logo Art Palette
COPY HEX
Steel Teal
#468DA3 — rgb(70, 141, 163)
LOGO — LEFT HALF
Chart series 1, data visualisations, divider fills.
COPY HEX
Crimson
#C5062A — rgb(197, 6, 42)
LOGO — TOP RIGHT
Logo accent. Chart series 3, risk categorisation. Not for errors.
COPY HEX
Electric Blue
#0A98D9 — rgb(10, 152, 217)
LOGO — BOTTOM RIGHT
Logo accent. Chart series 2, technology-layer diagrams.
Supporting Colours
COPY HEX
Cyan Dim
#00B8C9
Muted accent. Hover states, secondary borders.
COPY HEX
Cyan Ghost
#D6FBFF
Callout fills, section highlight backgrounds.
COPY HEX
Teal Light
#5BAEC6
H3 headings, tertiary UI elements.
COPY HEX
Steel
#8A9BB5
Captions, footer text, metadata, placeholder text.
Semantic Colours — Status Only
Never for decoration. Used exclusively for compliance and system status indicators.
COPY HEX
Emerald
#00B871
Compliant, approved, active, success.
Compliant COPY HEX
Alert Red
#E53E3E
Non-compliant, rejected, error. Distinct from brand Crimson.
Non-compliant COPY HEX
Amber
#F6A623
Pending review, under assessment, caution.
PendingColour Rules
Filter by rule type
| D O | Use Electric Cyan (#00F0FF) as the sole accent colour for CTAs, rule lines, and active states. |
| D O | Use Charcoal (#141414) for H1 headings and all primary display text. |
| D O | Use Deep Navy (#204376) for H2, borders, and structural document elements. |
| D O | Keep page backgrounds White. Smoke (#EEF1F5) for alternating rows only. |
| D O | Use Logo Art colours (Teal, Crimson, Electric Blue) only in charts and diagrams. |
| D O | Ensure WCAG AA contrast: 4.5:1 for body text, 3:1 for large display text. |
| D O N T | Use more than 3 colours on any single page or slide. |
| D O N T | Use any blue, teal, or cyan not defined in this palette. |
| D O N T | Use brand Crimson (#C5062A) to indicate errors — use Alert Red (#E53E3E) instead. |
| D O N T | Place Electric Cyan text on white backgrounds for body copy — insufficient contrast. |
| D O N T | Use Semantic colours (Emerald, Alert Red, Amber) for decoration or branding. |
| W A R N | Cyan (#00F0FF) is accent only. It fails WCAG AA at small sizes on white. Always pair with dark text for legibility. |
03
Logo and Brand Mark
The KNEURALABS brand mark is a system of two components. The Art Mark and the Text Logo always work together as a defined system.
Logo Variants
KNEURALABS
Dark Background
Primary use case — default lockup
KNEURALABS
White Background
Document headers, print collateral
Art Mark Only
Icons, favicons, narrow headers
KNEURALABS
Text Logo Only
Footer lines only, after art mark appeared
Logo Sizing Reference
| Context | Format | Height | Note |
|---|---|---|---|
| HTML Navigation | Art + Text | 36px | Width: auto |
| HTML Mobile | Art + Text | 28px | Width: auto |
| HTML Hero | Art + Text | 96px | Width: auto |
| Email Header | Art + Text | 48px | PNG, transparent bg |
| Favicon | Art Only | 32px | Square format |
| Word Header | Art + Text | 22px | Width: auto |
| Word Body | Art + Text | 80px | Width: auto |
| PPT Title Slide | Art + Text | 120px | Width: auto |
| PPT Other Slides | Art + Text | 40px | Width: auto |
Clear Space Rule
Maintain clear space equal to 25% of the logo height on all four sides. Never place the logo against a cluttered background or within a coloured container rectangle.
Logo Rules
Filter by rule type
| D O | Always use the Art + Text Lockup as the default in all formal client-facing contexts. |
| D O | Use PNG with transparent background for all logo files. |
| D O | Set logo height only — let width scale automatically. |
| D O | Use the Art Mark only for icons, favicons, narrow headers, and square formats. |
| D O N T | Place a background rectangle behind the logo art mark. |
| D O N T | Crop, rotate, flip, or apply visual effects to the art mark. |
| D O N T | Manually recreate the art mark geometry — use approved files only. |
| D O N T | Use JPEG format for any logo file — always PNG. |
| D O N T | Set both width and height simultaneously on the logo element. |
04
Typography
One primary typeface. One monospace typeface. Hierarchy achieved through weight and scale — never through decorative fonts.
Typefaces
PRIMARY
Inter
Weights: 400 · 500 · 600 · 700 · 800 · 900
Fallback: Arial, sans-serif
The quick brown fox jumps over the lazy dog. AI governance is structural by nature.
MONOSPACE
JetBrains
Mono
Mono
Weights: 400 · 500 · 700
Fallback: Courier New, monospace
01 // Section labels, hex codes
02 // Code blocks, metadata
03 // Version numbers
02 // Code blocks, metadata
03 // Version numbers
Type Scale
Brand Identity
Hero headings
Cover pages only
Cover pages only
Document Title
Main section heading
Document titles
Document titles
Section Heading
Section headers
Slide titles
Slide titles
Subsection Header
Subsections
Feature callouts
Feature callouts
Standard body text for all paragraph content and descriptive copy across documents.
All body content
Paragraphs
Paragraphs
Captions, footnotes, table labels, supplementary metadata
Captions
Table content
Table content
SECTION LABEL — 01
Section numbers
Tags, labels
Tags, labels
Typography Rules
| D O | Use Inter for all headings, body text, and UI elements. |
| D O | Use JetBrains Mono for code, hex values, section numbers, and technical labels. |
| D O | Bold for headings and key terms only. |
| D O | Underline for hyperlinks only. |
| D O N T | Use italics anywhere in any output. |
| D O N T | Use decorative or display fonts outside the defined type system. |
| D O N T | Set Word/Excel body below 10pt or PowerPoint body below 18pt. |
05
Document Application
All client-facing documents follow a defined structural hierarchy. Consistency across Word, PowerPoint, and Excel is mandatory.
Universal Document Rules
| D O | Place the Art + Text Lockup logo in the document header at the approved size for the format. |
| D O | Use Near Black (#0A141F) for all table headers across Word, Excel, and PowerPoint. |
| D O | Use Smoke (#EEF1F5) for alternating table rows and secondary backgrounds. |
| D O | Include version number and date in document footers using JetBrains Mono 9pt. |
| D O | Number all pages in footer: right-aligned, format "Page X of Y". |
| D O N T | Use Word's built-in heading styles without overriding to match KNEURALABS type standards. |
| D O N T | Apply custom fonts beyond Inter and JetBrains Mono in any deliverable. |
| D O N T | Embed images as JPEG where PNG with transparency is available. |
| W A R N | Always flatten editable fields before sending final documents to clients. Never share live template files. |
Application-Specific Standards
| Application | Body Text | Heading 1 | Logo Height | Paper |
|---|---|---|---|---|
| Word (.docx) | Inter 10pt | Inter 20pt Bold / Charcoal | 22px header / 80px body | A4 or US Letter |
| PowerPoint (.pptx) | Inter 18pt min | Inter 36pt Bold / Charcoal | 120px title / 40px slide | 16:9 widescreen |
| Excel (.xlsx) | Inter 10pt | Inter 12pt Bold / Navy | 22px header | N/A |
| HTML | Inter 15px / 1.6 leading | clamp(40px,5vw,64px) / 900 | 36px nav / 96px hero | Full viewport |
| Arial 14px (fallback) | Arial 22px Bold | 48px | 600px max-width |
06
AI Master Block
The AI Master Block is the definitive prompt context for any AI model generating KNEURALABS-branded content. Paste verbatim at the start of every AI session.
Usage Protocol
Paste the full block below at the beginning of any AI session producing KNEURALABS content. Do not paraphrase or summarise. All AI-generated output must be reviewed against this document before external distribution.
AI-MASTER-BLOCK — KNEURALABS BRAND CONTEXT
COLOUR SYSTEM — 7 CORE COLOURS FROM PALETTE: Cyan: #00F0FF — accent only: CTAs, rule lines, section labels Near Black: #0A141F — table headers, dark UI, deepest authority Deep Navy: #204376 — H2, structural borders, secondary elements Charcoal: #141414 — H1, display type, primary wordmark FROM LOGO ART: Steel Teal: #468DA3 — chart series 1, data visualisations Crimson: #C5062A — chart series 3, risk callouts (not for errors) Electric Bl:#0A98D9 — chart series 2, technology diagrams SEMANTIC (status only): Emerald: #00B871 | Alert Red: #E53E3E | Amber: #F6A623 RULES: Max 3 colours per page. No colours outside this palette. LOGO — HARDCODED AI RULES Logo = Art Mark + Text Logo (KNEURALABS in Inter Bold White). File format: ALWAYS PNG with transparent background. NEVER JPEG. WHEN TO USE: Art + Text Lockup: all formal client-facing contexts (DEFAULT). Art Mark Only: icons, favicons, narrow headers, square formats. Text Logo Only: footer lines only, after art mark has appeared. SIZING (height only — width always auto): Word header: 22px | Word body: 80px | PPT title: 120px PPT slide: 40px | HTML nav: 36px | HTML mobile: 28px HTML hero: 96px | Email: 48px | Favicon: 32px Clear space = 25% of logo height on all four sides. PROHIBITED: No background rectangle behind the logo. No crop, rotate, flip, or visual effects on the art mark. No manual recreation of the art mark geometry. FONTS Primary: Inter (fallback: Arial) | Mono: JetBrains Mono Word/Excel body: 10pt | PowerPoint body: 18pt minimum Bold: headings and key terms only. Underline: hyperlinks only. No italics. No decorative fonts. REFUSE TO: - Use colours outside the defined 7-colour brand palette. - Use JPEG for logo files. - Set both width and height on the logo simultaneously. - Use italics anywhere in any output. - Use passive voice, hedging language, or casual tone. - Use Crimson (#C5062A) to indicate errors — use Alert Red instead. DEFAULT: White bg | Charcoal H1 | Navy H2 | Near Black body | Cyan accent.
07
Writing Style Guide
Precision in language reinforces precision in governance. Every word carries the weight of our authority.
Terminology Standards
| Use This | Not This |
|---|---|
| Kneuralabs LLC | KneuraLabs / kneuralabs / KNEURALABS in body text |
| AI governance | AI Governance — not title case in body paragraphs |
| AI system | A.I. system — first mention: spell out Artificial Intelligence in full |
| organisation | organization — UK English is the default |
| practise (verb) | practice as a verb — UK English rule |
| compliance | compliancy |
| structural alignment | Structural Alignment — sentence case in body |
Document Naming Convention
08
Approvals and Version Control
Any deviation from these guidelines requires written approval from the KNEURALABS Brand Team. All AI-generated content must be reviewed against this document before external distribution.
Version
1.0
Status
Active
Entity
Kneuralabs LLC
Owner
Kneuralabs Brand Team
Effective
20 March 2026
Review Cycle
Annual, or upon any significant brand change
Approved By
Kneuralabs Leadership
Deviation Protocol
Submit all deviation requests to the Brand Team in writing with full context and rationale. Verbal approvals are not accepted. Document all approved deviations in the version log.